Cruelty Free
Dedicated to cruelty free beauty.
Cart
Cart
Holiday
Scents
holiday cookies
CHOCOLATE CRAVING Give in to our chocolate-scented, cocoa powder-infused formulas
pink stars
Fall Feels Spice It Up With Rich, Autumn-Inspired Scents
Fruity Feast A Feast Of Juicy Colors And Fresh Formulas
pastries and frosting
Shop All Scents Makeup That Smells As Good As It Looks
Bestsellers
mascara on pink pillow #1 selling prestige mascara in america
Better Than Sex Mascara For the sexiest, most defined lashes possible
foundation products in organizer Oil-free foundation
Born This Way Flawless Foundation Natural-looking and undetectable coverage
lip gloss products
Lip Injection
Plumper Gloss Extra strength instant & long-term lip plumper
Shop all best sellers
All Best Sellers Mascara, Foundation, Lip Plumper & More
New
Christmas Collection
ETHEREAL CONCEALER A Buttery, Serum-Light Concealer!
chocolate collection products
CHOCOLATE COLLECTION Our Most Indulgent Collection Ever!
heart with pink background
New Products Your New Obsession Is Here!
Face
BORN THIS WAY COLLECTION
Makeup
Foundation
Concealer
Bronzer
Highlighter
Powder
Blush
Brushes
Shop All Makeup
Skincare
Makeup Prep & Primers
Serums & Moisturizers
Skin Treatments & Masks
Hangover Collection
Shop All Skincare
By Collection
Born This Way
Hangover Skincare
Vegan-Friendly
Travel Minis
Eyes
standing eyeshadow palette
The Natural Nudes Eye Shadow Palette Inspired by the beauty of real skin tones
eyebrow gels opened with brush
Brow Wig brush-on hair fluffy brow gel Fake the full, fluffy, filled-in look of naturally lush brows!
By Category
Eye Shadow
Mascara
Mini Eye Shadow Palettes
Eyeliner
Brows
Faux Mink Lashes
Brushes
Shop All Eyes
By Collection
Better Than Sex
Brow Collection
Vegan-Friendly
Travel Minis
Lips
several pink tubes of lipstick
lip injection Longwear liquid lipstick For those unafraid of super-saturated, stay-put color.
clear and pink tone lipsticks
lip injection extreme lip plumper Get your perfectly plumped pout!
By Category
Lipstick
Lip Plumper
Melted Lipstick
Lip Gloss
Lip Treatment
Shop All Lips
BY COLLECTION
Plumping Station
Vegan-Friendly
Travel Minis
Offers
Santa Week
Holiday
Scents
holiday cookies
CHOCOLATE CRAVING Give in to our chocolate-scented, cocoa powder-infused formulas
pink stars
Fall Feels Spice It Up With Rich, Autumn-Inspired Scents
Fruity Feast A Feast Of Juicy Colors And Fresh Formulas
pastries and frosting
Shop All Scents Makeup That Smells As Good As It Looks
Bestsellers
mascara on pink pillow #1 selling prestige mascara in america
Better Than Sex Mascara For the sexiest, most defined lashes possible
foundation products in organizer Oil-free foundation
Born This Way Flawless Foundation Natural-looking and undetectable coverage
lip gloss products
Lip Injection
Plumper Gloss Extra strength instant & long-term lip plumper
Shop all best sellers
All Best Sellers Mascara, Foundation, Lip Plumper & More
New
Christmas Collection
ETHEREAL CONCEALER A Buttery, Serum-Light Concealer!
chocolate collection products
CHOCOLATE COLLECTION Our Most Indulgent Collection Ever!
heart with pink background
New Products Your New Obsession Is Here!
Face
BORN THIS WAY COLLECTION
Makeup
Foundation
Concealer
Bronzer
Highlighter
Powder
Blush
Brushes
Shop All Makeup
Skincare
Makeup Prep & Primers
Serums & Moisturizers
Skin Treatments & Masks
Hangover Collection
Shop All Skincare
By Collection
Born This Way
Hangover Skincare
Vegan-Friendly
Travel Minis
Eyes
standing eyeshadow palette
The Natural Nudes Eye Shadow Palette Inspired by the beauty of real skin tones
eyebrow gels opened with brush
Brow Wig brush-on hair fluffy brow gel Fake the full, fluffy, filled-in look of naturally lush brows!
By Category
Eye Shadow
Mascara
Mini Eye Shadow Palettes
Eyeliner
Brows
Faux Mink Lashes
Brushes
Shop All Eyes
By Collection
Better Than Sex
Brow Collection
Vegan-Friendly
Travel Minis
Lips
several pink tubes of lipstick
lip injection Longwear liquid lipstick For those unafraid of super-saturated, stay-put color.
clear and pink tone lipsticks
lip injection extreme lip plumper Get your perfectly plumped pout!
By Category
Lipstick
Lip Plumper
Melted Lipstick
Lip Gloss
Lip Treatment
Shop All Lips
BY COLLECTION
Plumping Station
Vegan-Friendly
Travel Minis
Offers
Santa Week
> LOGOUT
Germany

Discover what Santa has to offer during these
5 days of deals!

DISCOVER NOW

Stuff their stockings with items & sets
from our holiday makeup collection!

SHOP HOLIDAY

Stock up on the hydrating skincare & makeup
essentials you need this season!

SHOP NOW

SHOP

WINTER ESSENTIALS

Quick View
BESTSELLER
FAN FAVE!
Hangover Primer
Hangover Primer
€35.00
Shop Now
Quick View
BESTSELLER
SECRET WEAPON
Born This Way Natural Finish Foundation
All
Deep
Fair
Light
Medium
Tan
+ -
+ more
Born This Way Natural Finish Foundation
€42.00
Shop Now
Quick View
NEW
Born This Way Ethereal Light Illuminating Smoothing Concealer
ALL
FAIR
LIGHT
MEDIUM
TAN
DEEP
+ -
+ more
Born This Way Ethereal Light Illuminating Smoothing Concealer
€30.00
Shop Now
Quick View
#1 MASCARA
Better Than Sex Mascara
Better Than Sex Mascara
€30.00
Shop Now
Quick View
BESTSELLER
Better Than Sex Waterproof Mascara
Better Than Sex Waterproof Mascara
€30.00
Shop Now
Quick View
Lip Injection
+ -
+ more
Lip Injection
€30.00
Shop Now
Quick View
NEW
Better Than Chocolate
Better Than Chocolate
€51.00
Shop Now
Quick View
NEW
Better Than Sex Liquid Liner - Chocolate
Better Than Sex Liquid Liner - Chocolate
€25.00
Shop Now
Quick View
Natural Chocolate Bronzer
+ -
+ more
Natural Chocolate Bronzer
€36.00
Shop Now

Create your own on-the-go touch-up kit with
products & sets from our travel-size beauty collection!

SHOP NOW

SHOP

TRAVEL SIZES

Quick View
Travel Size Damn Girl! Mascara
Travel Size Damn Girl! Mascara
€15.00
Shop Now
Quick View
Travel Size Lip Injection Extreme Lip Plumper
+ -
+ more
Travel Size Lip Injection Extreme Lip Plumper
€17.00
Shop Now
Quick View
VACAY MUST-HAVE!
Travel Size Hangover 3-in-1 Primer & Setting Spray
Travel Size Hangover 3-in-1 Primer & Setting Spray
€18.00
Shop Now
Quick View
Travel Size Pillow Balm
Travel Size Pillow Balm
€18.00
Shop Now

Experience a concealer that delivers all-day
moisture, doesn’t crease & wears for 24 hours!

SHOW ME

SHOP

BORN THIS WAY COLLECTION

Quick View
NEW
Born This Way Ethereal Light Illuminating Smoothing Concealer
ALL
FAIR
LIGHT
MEDIUM
TAN
DEEP
+ -
+ more
Born This Way Ethereal Light Illuminating Smoothing Concealer
€30.00
Shop Now
Quick View
Born This Way Super Coverage Concealer
All
Fair
Light
Medium
Tan
Deep
+ -
+ more
Born This Way Super Coverage Concealer
€32.00
Shop Now
Quick View
BESTSELLER
SECRET WEAPON
Born This Way Natural Finish Foundation
All
Deep
Fair
Light
Medium
Tan
+ -
+ more
Born This Way Natural Finish Foundation
€42.00
Shop Now
Quick View
BESTSELLER
Born This Way The Natural Nudes Eye Shadow Palette
Born This Way The Natural Nudes Eye Shadow Palette
€51.00
Shop Now
Quick View
Born This Way Matte Foundation
All
Fair
Light
Medium
Tan
Deep