Dedicated to cruelty free beauty.
Eye Shadows Created to Enhance All Skin Tones.
Inspired by the beautiful collection of Born This Way Foundation shades, these 16 highly-pigmented, modern nudes range from flattering mattes that were created to enhance your unique and beautiful undertones to sultry metallic, shimmer, and sparkle shades for a sexy radiance so natural, they’ll think you were Born This Way.
Each shade was inspired by a corresponding shade of Born This Way Foundation!
*Born This Way The Natural Nudes Eye Shadow Palette. #1 Makeup Launch of 2020 in the U.S. Source: The NPD Group, Inc./ U.S. Prestige Beauty Total Measured Market, Makeup Product Dollar Sales, Annual 2020
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