After starting behind the makeup counter, Too Faced Co-Founders Jerrod Blandino and Jeremy Johnson teamed up to create a makeup line that would celebrate beauty individuality and inject joy back into an industry that had become rigidly led by rules, not fun. With only a credit card, a laser-like focus, and a dream to celebrate and empower, Too Faced was born in 1998.

Too Faced is a serious makeup brand that knows how to have fun. We believe makeup is power, giving people the freedom to express themselves and the confidence to take over the world.  With an exuberant approach to everything we do, we use the finest cutting-edge ingredients to create innovative, cruelty-free cosmetics that people love to wear. Create your own looks, find what you love and OWN YOUR PRETTY.

The plumping icons that started a
sexy revolution

Experience the power of
Better Than Sex Mascara!

Born This Way Collection -
We've Got You Covered

Dive into Skin Hydration with our
Hangover Skincare Line