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Cover, contour, highlight, and retouch with this super perfecting, natural finish concealer/makeup hybrid--the ultimate multi-use formula for a modern, hydrated, photo-ready complexion.
Fully-loaded pigments provide maximum coverage with an undetectable finish for a look so flawless, they’ll think you were BORN THIS WAY.
Inspired by the need for a versatile, natural-looking concealer, Born This Way Super Coverage flawlessly hides every imperfection with a formula so weightless, hydrating, and nourishing, you’ll want to use it all over, not just on spots.
To retouch/conceal: Place a dot directly on area of discoloration & blend with fingers, brush, or sponge in a pressing (stippling) motion until flawless.
To Contour: Choose a shade 2-3 shades deeper than your foundation & apply at hairline, top of cheekbones, tip or bridge of nose, chin & jawline.
To Highlight: Choose a shade 1-2 shades lighter than your foundation & use as a highlighter on high points of face.
CONTOUR: Choose neutral to cool-toned shades 3 tones darker than skin tone to create a believable shadow and shape.
HIGHLIGHT: Choose a shade 2-3 shades lighter than your natural skin tone and in your same undertone.
Born This Way Super Coverage (all shades) INGREDIENTS:Water\Aqua\Eau, Dimethicone, Butylene Glycol Dicaprylate/Dicaprate, Isoamyl Laurate, Trimethylsiloxysilicate, Glycerin, Cetyl Peg/Ppg-10/1 Dimethicone, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Silica, Disteardimonium Hectorite, Methicone, Dicalcium Phosphate, Dimethicone/Vinyl Dimethicone Crosspolymer, Caprylyl Glycol, Sodium Hyaluronate, Rhododendron Ferrugineum Extract, Cocos Nucifera (Coconut) Fruit Juice, Sodium Chloride, 1,2-Hexanediol, Cocos Nucifera (Coconut) Liquid Endosperm, Trisodium Ethylenediamine Disuccinate, Sodium Dehydroacetate, [+/- Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499)]
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
COMPLETE YOUR LOOK


HOW TO:
BORN THIS WAY
Super Coverage Concealer
STEP 1: Place a dot under eyes or on areas you want to conceal
STEP 2: Blend with fingers, brush, or sponge by pressing or tapping
STEP 3: For full coverage, apply concealer as needed & press or tap until blended
BORN THIS WAY
A cruelty-free collection infused with skin-loving ingredients for flawless, undetectable coverage.
BORN THIS WAY
Super Coverage Concealer
BORN THIS WAY
Ethereal Light Concealer
FINISH:
Natural
COVERAGE:
Full
BENEFITS:
Multi-Use Hydrating Formula
12-Hour Wear
Conceals, Contours & Highlights
FINISH:
Luminous Natural
COVERAGE:
Medium - Buildable
BENEFITS:
Lightweight, Serum-Like Formula
24-Hour Wear
Brightens & Conceals Dark Circles
Yes, our bestseller Born This Way Super Coverage Concealer is water based.
Born This Way Super Coverage Concealer is non-comodegenic and perfect for everyday use to cover dark circles, undereye bags, & blemishes.
No, Born This Way Super Coverage Concealer does not oxidize.
Our hydrating Born This Way Super Coverage Concealer is good for dry skin because it boosts moisture.
No, Born This Way Super Coverage Concealer is not silicone based.













