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This hydrating, weightless foundation masterfully diffuses the line between makeup and skin. 24-hour wear and natural-looking coverage so undetectable, they’ll think you were BORN THIS WAY.
Apply with fingertips or a brush. Start at center of the face and work outward. Apply more to achieve desired coverage.
Pro Tip: For a sheer and radiant look, mix Hangover Primer with your Born This Way Foundation.
Water\Aqua\Eau, Dimethicone, Coco-Caprylate/Caprate, Trimethylsiloxysilicate, Phenyl Trimethicone, Cetyl Peg/Ppg-10/1 Dimethicone, Propanediol, Polyglyceryl-4 Isostearate, Glycerin, Mica, Sodium Hyaluronate, Rhododendron Ferrugineum Extract, Cocos Nucifera (Coconut) Fruit Juice, Tocopheryl Acetate, Caprylyl Glycol, Methicone, Cocos Nucifera (Coconut) Liquid Endosperm, Disteardimonium Hectorite, Sodium Chloride, 1,2-Hexanediol, Trisodium Ethylenediamine Disuccinate, Sodium Dehydroacetate, Sodium Benzoate, Potassium Sorbate, [+/- Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499)]
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
REASONS TO LOVE
Undetectable Natural Finish
24-Hour Wear
24-Hour Hydration
Reduces Appearance of Pores
Transfer Resistant
TARGET YOUR
CONCERNS
Born This Way Natural Finish Foundation
Targets Skin Concerns Like
Uneven Skin Tone & Hyperpigmentation
BORN THIS WAY
A cruelty-free collection infused with skin-loving ingredients for flawless, undetectable coverage.
COMPLETE YOUR LOOK



24-HOUR WEAR
30 SHADES
TRANSFER RESISTANT
24-HOUR HYDRATION
Born This Way Natural Finish Foundation is the perfect choice for dry skin! This non-drying formula provides 24-hours of moisture that you’ll feel instantly, and it offers 4-hour barrier protection while staying color true with all-day radiance.
Born This Way Natural Finish Foundation stays put for 24 hours! This incredible foundation stays color true, resists oxidation, is transfer resistant, non-fading, waterproof, and sweat and humidity resistant. It won’t even crease for 24 hours!
Born This Way Natural Finish Foundation is a non-comedogenic foundation formula that has been tested by dermatologists and proven safe for acne-prone skin, so it won’t harm your complexion, but it does keep your skin hydrated and radiant all day!
Born This Way Natural Finish Foundation is an oil-free foundation that lasts all day, even on oily skin! It resists oxidation and stays color true for 24 hours, and it’s been tested by dermatologists as safe for sensitive and acne-prone skin.
Yes! When you apply Born This Way Natural Finish Foundation, your pores will appear instantly minimized, and it’s proven to not settle in pores or creases for up to 24 hours, resulting in all-day improvement of your overall skin tone.
The easiest way to find your perfect foundation shade and formula is to use the handy Foundation Finder on toofaced.com! You can also use our Find Your Shade tool to see how different shades look on you from the comfort of home in real time.















