ethereal concealer

Experience a concealer that delivers all-day
moisture, doesn't crease & wears for 24 hours!

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Born This Way Sunset Stripped

Warm up with a palette full of sun-soaked, effortlessly glam shades

STEP 1: Using the Born This Way Sunset Stripped Eye Shadow Palette, apply Golden Hour in the crease & blend upward with a blender brush to create a warm base.

STEP 2: Apply shimmering Hey, Honey on eyelid with a small eye shadow brush.

STEP 3: Press Chai Times in the outside corner of eye, blending softly upward & outward to diffuse the edges. If you choose, use Cocoa Glow to deepen the crease.

STEP 4: Use Better Than Sex Liquid Eyeliner to create a winged liner.

STEP 5: Use Killer Liner in Espresso on the waterline & lower lash line, then smoke it out with Chai Times by smudging into the lower lash line.

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Born This Way Matte Foundation

Discover the 24-hour flawless, shine-free finish of your dreams

STEP 1: Apply your shade of Born This Way Matte Foundation using fingers, brush or a sponge/blender. Use more or less based on desired coverage. (Try our Foundation Finder!)

STEP 2: Highlight & brighten with Born This Way Super Coverage Concealer 1 or 2 shades lighter than your natural skin tone.

STEP 3: Apply sparingly under eyes, on forehead, nose, chin & jawline, then blend out with a brush, or use your fingers to gently blend under eyes.

STEP 4: If you choose, contour with Born This Way Super Coverage Concealer 3 shades deeper than your natural skin tone. Apply under cheekbones, under jawline, on chin, nose & forehead.

STEP 5: Set makeup by pressing Born This Way Ethereal Setting Powder evenly on skin with a powder brush or puff.

Born This Way Ethereal Light Concealer

This buttery, serum-light concealer effortlessly glides on skin to camouflage and cover imperfections for 24 hours, while improving the appearance of dark circles with a blend of plumping and hydrating Hyaluronic Acid, Aloe Leaf Extract, Daikon Seed Extract and Squalane. Our waterproof formula diminishes signs of fatigue & imperfections while adding a natural luminosity for a look so naturally flawless…they’ll think you were Born This Way! ​

Sunset Stripped

Inspired by warm, sexy, sun-kissed skin, these 16 rich, creamy, highly-pigmented modern nudes range from flattering to sultry matte, metallic, shimmer, and sparkle shades for looks so naturally alluring, they'll think it was Golden Hour in LA!

Undetectable
Medium-to-Full
Coverage

This oil-free foundation masterfully diffuses the line between makeup and skin. Coverage so undetectable, they'll think you were Born This Way.

The New Nudes

Inspired by the beautiful collection of Born This Way Foundation shades, these 16 highly-pigmented, modern nudes range from flattering mattes that were created to enhance your unique and beautiful undertones to sultry metallic, shimmer, and sparkle shades for a sexy radiance so natural, they’ll think you were Born This Way.

Multi-Use Sculpting Concealer

Cover, contour, highlight, and retouch with this super perfecting, natural finish concealer/makeup hybrid. The ultimate multi-use formula for a modern and hydrated photo-ready complexion.

Born This Way Ethereal Setting Powder

Ready, Set, Perfect! Our silky, lightweight, oil-absorbing powder blends effortlessly to set makeup while blurring imperfections for a gorgeous veil of luminosity.

Undetectable Super Longwear Foundation

This oil-free, 24-hour matte foundation masterfully diffuses the line between makeup and skin. Our true matte formula stays completely color true while covering imperfections to reveal the all-day, shine-free look of naturally flawless skin. Lightweight wear and coverage so undetectable, they’ll think you were Born This Way.