Cruelty Free
Dedicated to cruelty free beauty.
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Mascara
Cruelty-Free Mascaras Are The Best Mascaras! Experience Shocking Volume & Dramatic Length With Our Award-Winning Formulas.
Mascara Comparison
Thickens, lengthens and curls for extreme volume and dramatic lashes.
#1-Selling Prestige Mascara in America*
*Source: The NPD Group, Inc./ U.S. Prestige Beauty Total Measured Market, Makeup Product
Sales, August 2020 – July 2021
Our bestselling mascara with high-performance polymers for waterproof wear.
A high intensity mascara for maximum drama and lift.
KEY BENEFITS
•Film Forming Polymer locks curl in place
•Acacia Senegal Tree Extract sets volume
•Peptides condition lashes
KEY BENEFITS
•High Performance water-resistant polymers deliver waterproof, smudge-proof, all day wear
•Porcelain Flower Extract and Omega Oil moisturizes and conditions lashes
KEY BENEFITS
•Whipped Melting Waxes melt into each other to create one weightless superlayer
•Lash Suspension Polymer lifts and locks-in curl
•Hydrophilic Black pigments create shamelessly rich, black lashes
•100% saw dramatic Volume*
•100% saw longer lashes*
•93% saw base-to-tip curl*
*30 women consumer study after 3 coats
•97% said lashes looked more volumized*
•94% said lashes looked dramatically thicker*
•97% saw intense length*
*30 women consumer study after 2 coats
•97% said they saw full-on volume*
•100% said they saw intense back lashes*
•99% said they saw long-wearing results*
*In a consumer study of 104 women
