Dedicated to cruelty free beauty.
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Born This Way Sunset Stripped
Warm up with a palette full of sun-soaked, effortlessly glam shades
STEP 1: Using the Born This Way Sunset Stripped Eye Shadow Palette, apply Golden Hour in the crease & blend upward with a blender brush to create a warm base.
STEP 2: Apply shimmering Hey, Honey on eyelid with a small eye shadow brush.
STEP 3: Press Chai Times in the outside corner of eye, blending softly upward & outward to diffuse the edges. If you choose, use Cocoa Glow to deepen the crease.
STEP 4: Use Better Than Sex Liquid Eyeliner to create a winged liner.
STEP 5: Use Killer Liner in Espresso on the waterline & lower lash line, then smoke it out with Chai Times by smudging into the lower lash line.
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Born This Way Matte Foundation
Discover the 24-hour flawless, shine-free finish of your dreams
STEP 1: Apply your shade of Born This Way Matte Foundation using fingers, brush or a sponge/blender. Use more or less based on desired coverage.
STEP 2: Highlight & brighten with Born This Way Super Coverage Concealer 1 or 2 shades lighter than your natural skin tone.
STEP 3: Apply sparingly under eyes, on forehead, nose, chin & jawline, then blend out with a brush, or use your fingers to gently blend under eyes.
STEP 4: If you choose, contour with Born This Way Super Coverage Concealer 3 shades deeper than your natural skin tone. Apply under cheekbones, under jawline, on chin, nose & forehead.
STEP 5: Set makeup by pressing Born This Way Ethereal Setting Powder evenly on skin with a powder brush or puff.
Born This Way Ethereal Light Concealer
This buttery, serum-light concealer effortlessly glides on skin to camouflage and cover imperfections for 24 hours, while improving the appearance of dark circles with a blend of plumping and hydrating Hyaluronic Acid, Aloe Leaf Extract, Daikon Seed Extract and Squalane. Our waterproof formula diminishes signs of fatigue & imperfections while adding a natural luminosity for a look so naturally flawless…they’ll think you were Born This Way!
Inspired by warm, sexy, sun-kissed skin, these 16 rich, creamy, highly-pigmented modern nudes range from flattering to sultry matte, metallic, shimmer, and sparkle shades for looks so naturally alluring, they'll think it was Golden Hour in LA!
The New Nudes
Inspired by the beautiful collection of Born This Way Foundation shades, these 16 highly-pigmented, modern nudes range from flattering mattes that were created to enhance your unique and beautiful undertones to sultry metallic, shimmer, and sparkle shades for a sexy radiance so natural, they’ll think you were Born This Way.
Multi-Use Sculpting Concealer
Cover, contour, highlight, and retouch with this super perfecting, natural finish concealer/makeup hybrid. The ultimate multi-use formula for a modern and hydrated photo-ready complexion.
Born This Way Ethereal Setting Powder
Ready, Set, Perfect! Our silky, lightweight, oil-absorbing powder blends effortlessly to set makeup while blurring imperfections for a gorgeous veil of luminosity.
Undetectable Super Longwear Foundation
This oil-free, 24-hour matte foundation masterfully diffuses the line between makeup and skin. Our true matte formula stays completely color true while covering imperfections to reveal the all-day, shine-free look of naturally flawless skin. Lightweight wear and coverage so undetectable, they’ll think you were Born This Way.
Introducing Born This Way Matte!
Feel confident in a longwearing, life-proof matte so undetectable, they’ll think you were Born This Way.
2 more ways to show you were born this way
Inspired by our iconic Born This Way, Eyeshadows and Highlighters created to enhance all skin tones!
Let them think you were Born This Way!
Born This Way...the COMPLETE COLLECTION!
Conceal, Contour, Highlight, and Retouch
With Global Beauty Director Elyse!
Born This Way Collection
Tutorial with Brianna Fox!